The IMA × New Era Basic Knit Cap [Cream Logo] in Moss (#W-KC003) and Charcoal (#W-KC004) combines comfort, warmth, and timeless design. Crafted from soft, breathable acrylic, it offers a snug, stretchable fit ideal for all-day wear. Featuring ima’s signature embroidered cream logo, this unisex beanie complements any outfit—perfect for city life, travel, or outdoor adventures.
Brands
- AFTCO 7
- AFW 6
- AHI 3
- Berkley 2
- Bison 1
- Blue Blue 3
- Bob Marlin 9
- Boggy 11
- Carbotex 5
- Costa 1
- Decoy 13
- Deep Liner 23
- DRESS 11
- Duel 39
- EGRETS 5
- Falcon 2
- Fathom 10
- FCL Labo 1
- ‎Fishing Fighters 2
- Flambeau 36
- Gamakatsu 31
- Gan Craft 1
- Golden Mean 3
- GOSEN 11
- H2O 9
- Halco 4
- HOTS 24
- Hotspot Design 5
- IMA 9
- Jack Fin 10
- Jackson 12
- Kali Kunnan 1
- Lamble Bait 1
- Linesystem 1
- Little Jack 8
- Malosi 5
- Maxel 18
- Mazume 1
- Meiho 6
- Momoi 16
- Moncross 1
- Nature Boys 2
- Ocean Ruler 1
- OWNER 59
- Oxean 2
- Pakula 25
- Pelagic 11
- PowerPro 3
- Rapala 41
- RBB 6
- Ringstar 16
- Ripple Fisher 16
- Sea Falcon 30
- Seaguar 2
- Seaworx 1
- Seeker 9
- Slash 1
- Studio Ocean Mark 9
- Sufix 3
- Sunline 6
- Tackle House 26
- Taka Sangyo 17
- Ten Mouth 3
- Tuf Line 1
- Varivas 40
- VMC 1
- Williamson 1
- XESTA 16
- Yamaga Blanks 33
- Yamai Suteki 34
- YGK 18
- YO ZURI 14
- YO-ZURI 12
- Zeake 13
- Zenith 7
IMA Gunkichi Shore Jigging Metal Jig
SKU:
Z21895PRT
In stock
Price range: AED 20.00 through AED 25.00
Pink
The IMA Gunkichi Shore Jigging Metal Jig is available in 5 g, 12 g and comes ready to fish with twin assist hooks and a skirt. Designed for long casts, it drops head-first with a natural sliding glide and produces a sharp, reactive action—perfect for speedy jerking and all-around saltwater shore jigging in both day and low-light conditions.
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This product has multiple variants. The options may be chosen on the product page
IMA Gunzo Shore Jigging Metal Jig
SKU:
Z21907PRT
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Price range: AED 25.00 through AED 30.00
Pink
The IMA Gunzo Shore Jigging Metal Jig (20 g / 30 g) is a compact, long-cast jig with a head-first sinking fall and natural flutter. Equipped with a sharp Iseuni No.13 needle-point assist hook, it targets sea bass, rockfish, and flatfish with precision and control in both clear and low-light conditions.
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This product has multiple variants. The options may be chosen on the product page
IMA HT Tarp Bag – 70L Waterproof PVC Storage Bag
SKU:
Z21852
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AED 220.00The IMA HT Tarp Bag is a 70L waterproof PVC storage bag measuring 17.7 inches in diameter and 18.9 inches in height. Designed to carry waders, vests, and wet gear, it also doubles as a versatile laundry or storage bag and folds compactly when not in use.
IMA Lurecase 2010NDM
SKU:
Z21823PRT
Sold Out
AED 40.00
Green
The IMA Lurecase 2010NDM is a compact tackle box measuring 210 × 145 × 40 mm, made from durable polypropylene. Lightweight and portable, it’s perfect for keeping fishing lures neatly organized
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This product has multiple variants. The options may be chosen on the product page
IMA New Era 9FIFTY Stretch Snap – Adjustable Cap with 3D Embroidery & UV Protection
SKU:
Z21836
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AED 195.00The IMA × New Era 9FIFTY Stretch Snap Cap offers premium comfort and function with UV protection, antibacterial properties, and a 3D embroidered tagline — a stylish and practical choice for outdoor wear.
IMA New Era Basic Knit Cap
SKU:
Z21854PRT
Sold Out
AED 150.00
Charcoal
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This product has multiple variants. The options may be chosen on the product page
IMA Reversible Lure Case 140 – Double-Sided Tackle Storage Box
SKU:
Z21833
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AED 55.00The IMA Reversible Lure Case 140 is a compact, water-resistant double-sided tackle box (205 × 145 × 40 mm) that keeps lures separated, tangle-free, and easy to access.
Jack Fin Kronos 180 Floating Popper
SKU:
Z19575PRT
In stock
Price range: AED 310.00 through AED 340.00
Pink
The Jack Fin Kronos 180 Floating Popper 88 g is a handcrafted lure built for GT and tuna fishing. It delivers long, accurate casts, powerful surface action, and exceptional strength with its 1.8 mm stainless steel through-wire and multi-layer glossy finish.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Kronos 220 Floating Popper
SKU:
Z19585PRT
In stock
Price range: AED 535.00 through AED 555.00
The Jack Fin Kronos 220 Floating Popper 170 g is a handcrafted, heavy-duty lure built for GT and tuna fishing. It delivers long casting distance, explosive surface action, and superior durability with its 2.1 mm stainless steel through-wire and multi-layer glossy finish.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Lara 135-S Stickbait Lure
SKU:
Z17547PRT
In stock
AED 200.00
Pink
White
The Jack Fin Lara 135-SÂ is a specialized sinking stickbait meticulously designed to imitate the anchovy, a primary prey for Tuna and False Albacore. Its tight, jerky action and realistic profile make it the ultimate choice when predators are focused on small baitfish.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Pelagus 120 S Technical Sinking Stickbait Lure
SKU:
Z23318PRT
In stock
Price range: AED 230.00 through AED 250.00
Black
Green
Pink
The Jack Fin Pelagus 120 SÂ is a compact, high-performance sinking stickbait specifically engineered for medium-sized pelagics. Whether you are targeting False Albacore, Bonito, or Dorado, its perfect balance ensures the precision casting required to hit the heart of a feeding frenzy.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Pelagus 140 S Versatile Sinking Stickbait Lure
SKU:
Z23321PRT
In stock
Price range: AED 250.00 through AED 270.00
Black
Green
Pink
The Jack Fin Pelagus 140 SÂ is a technical sinking stickbait engineered for the intensity of feeding frenzies. Its frenetic swimming action and seductive wobble on the fall make it a lethal choice for Tuna, False Albacore, and land-based targeting of Bluefish and Leerfish.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Pelagus 165-S – Premium Sinking Stickbait Lure
SKU:
Z23329PRT
In stock
Price range: AED 280.00 through AED 310.00
Pink
The Jack Fin Pelagus 165-SÂ is a specialized sinking stickbait engineered specifically for Bluefin Tuna fishing. It features a distinctive “wobbling” action during the sinking phase that attracts tuna from long distances, making it highly effective for both feeding frenzies and targeting apathetic fish hunting small forage.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Pelagus 200-F – Professional Floating Stickbait Lure
SKU:
Z17552
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AED 395.00The Jack Fin Pelagus 200-FÂ is a premium floating stickbait specifically engineered for heavy-duty targeting of large predators like Bluefin Tuna and Giant Trevally (GT). Its slender, aerodynamic design facilitates exceptional casting distances and a sinuous swimming action that attracts predators even from deep water.
Jack Fin Pelagus 90-S Stickbait Lure
SKU:
Z17556PRT
Sold Out
AED 204.75
The Jack Fin Pelagus 90-SÂ is a compact powerhouse designed for Bluefin Tuna and pelagic predators focused on small anchovies or sardines. This “real killer” combines a heavy-duty build with a versatile action that triggers strikes from Bonito, Little Tunny, and Frigate Tuna.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Stylo 210 High-Performance Floating Needlefish Pencil Bait
SKU:
Z12709PRT
In stock
AED 189.00
The Jack Fin Stylo 210Â is an iconic, ultra-versatile pencil bait engineered to perfectly replicate the profile and movement of a needlefish. Designed for long-distance artillery casting, it is the gold standard for targeting aggressive Bluefish and other surface predators.
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This product has multiple variants. The options may be chosen on the product page
Jack Fin Stylo Jointed 255 – Realistic 3-Section Sinking Needlefish Swimbait
SKU:
Z21201PRT
Sold Out
AED 185.00
Blue
Green
The Jack Fin Stylo Jointed 255Â is a revolutionary 3-section swimbait that delivers the most authentic needlefish imitation on the market. Featuring an innovative Paddle Tail and a tangle-free joint system, it is the ultimate weapon for Barracuda, Bluefish, and Leerfish.
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This product has multiple variants. The options may be chosen on the product page
Jackson Athlete 105SSP Sinking Lure 105mm 24.5g for Saltwater Fishing
SKU:
Z22525PRT
In stock
AED 80.00
The Jackson Athlete 105SSP Sinking Lure is a compact sinking lure designed to match the size of common ocean baitfish. Despite its smaller 105mm profile, it delivers excellent casting distance thanks to its balanced weight design. With a tight wobbling and rolling action, this lure creates a natural swimming motion that effectively attracts predatory fish.
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This product has multiple variants. The options may be chosen on the product page
Jackson Athlete 12SS Surf Minnow Lure
SKU:
Z22524PRT
In stock
AED 85.00
The Jackson Athlete 12SS Surf Minnow Lure is a premium sinking surf minnow lure with a rolling and wobbling action, excellent stability, and dependable performance for saltwater shore fishing.
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This product has multiple variants. The options may be chosen on the product page
Jackson Athlete 12SSP Sinking Pencil Lure 120mm 33g for Surf and Flathead Fishing
SKU:
Z22529PRT
In stock
AED 85.00
The Jackson Athlete 12SSP is a 120mm, 33g sinking pencil lure made for shallow surf and flathead fishing. It offers long casting distance, stable action, and a smooth rolling to wobbling retrieve.
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This product has multiple variants. The options may be chosen on the product page
Jackson Athlete 14 SS Sinking Surf Minnow Lure 140mm 25g
SKU:
Z22558PRT
In stock
AED 90.00
The Jackson Athlete 14 SS is a 140mm, 25g sinking surf minnow lure with stable swimming performance and a rolling to wobbling action that increases with retrieve speed.
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This product has multiple variants. The options may be chosen on the product page
Jackson Athlete 14 SSP Sinking Pencil Lure
SKU:
Z22530PRT
In stock
AED 90.00
The Jackson Athlete 14 SSP  is a high-performance sinking pencil lure available in 140mm / 40g size. Built for long casts, fast sinking action, and stable swimming performance, it is ideal for surf and shore fishing for flathead, sea bass, bluefish, and sea bream.
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This product has multiple variants. The options may be chosen on the product page
Jackson G-Control 28 Super Sinking Minnow Lure
SKU:
Z22534PRT
In stock
AED 80.00
The Jackson G-Control 28 Super Sinking Minnow Lure is a 93mm, 28g super sinking minnow lure built for smooth action at slow to fast retrieve speeds, with rolling action and a slight erratic kick.
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This product has multiple variants. The options may be chosen on the product page
Jackson G-Control 40 Fast Sinking Minnow Lure
SKU:
Z22550PRT
In stock
AED 99.00
The Jackson G-Control 40 is a 120mm, 40g fast sinking minnow lure with a unique dual-lipped design, long casting ability, and natural action for offshore fishing.
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This product has multiple variants. The options may be chosen on the product page
